What is the seller dashboard?

The dashboard is an exclusive feature that  sellers and their Experts get access to soon after a listing has been posted on StreetEasy. The dashboard provides transparency and visibility into listing performance over time and includes comps of similar homes that have been sold recently or are currently for sale on StreetEasy to stay up-to-date and informed.

What is included in the seller dashboard:

• Get a snapshot of listing’s performance and activity including days on market, views, messages, saves, and shares. 
• Easily compare listing performance and activity to the market’s median for similar homes while on the market, backed by StreetEasy’s extensive database.
• Take a closer look at similar homes that have been sold recently and any active listings on StreetEasy right now. 
• Make informed decisions on selling strategy for a listing based on market comps.
• As a Seller, get quick access to your dashboard directly from your listing on the StreetEasy site when you’re logged in. 

How does it work?

For Sellers: Users must be signed in and must navigate to the Seller Dashboard in order to view their listings. Click on “See Performance.” After logging in, the seller should consult with their Expert regarding any questions or clarifications they may have.

What devices is the dashboard available through?

Desktop & mobile web.

Who is the dashboard available to? 

Sellers with a listing listed by an Expert. The Expert is also able to view the dashboard and is who should be consulted as questions and clarifications arise. 

Overview of the seller dashboard experience:

At the top of the dashboard, sellers will be able to view their address and unit number, building type and location, number of total rooms, bedrooms, and bathrooms, and date listed. Sellers can also see the highlights of their listing including the list price, total days on market, and number of views for their property, in comparison to each of the median numbers for those data points for similar homes respectively. Clicking on “Listing Activity” or “Similar Homes” will take the user to the pertinent sections further down the page. 

Within the “Listing Activity” section, Sellers will be able to view a chart which will display the total number of “views” accrued each day, in comparison to the total number of views of similar homes. Additionally, sellers will be able to review the total number of messages, saves, and shares for their home, compared to other similar listings. The seller can also view different time frames by clicking on the drop down menu and selecting the desired range accordingly.

Scrolling down the page further, the user will be brought to the “Similar Homes” table. This chart allows the seller to compare their listing against other similar listings that have sold recently, including the date it was sold, the list price, the sale price, the price per square foot, the monthly costs, the total days on market, and the total number of views the listing received.

The seller can also review the same data for listings that are currently on market for sale.