CRM Email Parsing Integration

PREREQUSITE: CONNECT STREETEASY LEAD EMAILS TO YOUR CRM

There are two methods available to you at this time to connect StreetEasy lead notification emails to your CRM account:

1. CRM-specific Method
   Many CRMs will have integrations with email clients to monitor your inbox for new lead notifications and add them to your CRM automatically. Please see your CRM vendor’s documentation for more information and specific steps.
   
   
2. BCC via StreetEasy Admin Page
   You can opt to Login to StreetEasy’s Admin page and enter your CRM email in the “Lead CC Email” field. This will send a copy of StreetEasy lead notification emails to your CRM in addition to your inbox. This feature is only available to agent accounts. Do not use your CRM email address as your StreetEasy account “Email” as this is intended to be a physical email address where you can receive MFA credentials.

STREETEASY PARSING INSIGHTS

StreetEasy supports the following Real Estate Lead Metadata compliant with industry best practices:

• lead_information_version
• lead_name
• lead_email
• lead_phone
• lead_message
• lead_date_contacted
• lead_property_address
• lead_property_city
• lead_property_state
• lead_property_zip
• lead_property_url
• lead_property_price
• lead_property_bedrooms
• lead_property_bathrooms
• lead_source - lead_property_type
• lead_mls
• lead_tags

TROUBLESHOOTING

If a parsed lead is missing datapoints listed above (excluding optional fields like tags and MLS number), please visit the StreetEasy Help Center and submit a request. Note, you will need to provide a screenshot of the complete footer from the StreetEasy lead email in question from your personal inbox to receive support. Note, you will need to provide a screenshot of the entire email footer from the StreetEasy lead email in question from your personal inbox to receive support.